They are well establish and a roaster in Phoenix. But the market they serve might be more traditional in their coffee tastes. That means that it the beans are roasted much darker and is more European and Italian. Their barista did not know what a Cortado was or a Macchiato, so I just described a short cappuccino. While it may not be fair to judge a coffee shop by 1 barista who was very pleasant, I would hope that a shop that roast would teach even a new barista the craft of the trade. However If you like dark roasts or more traditional drip coffee, this might be your place.